Dr Mubina Saifee, has published a book chapter titled ‘Brand Advocacy and Marketing Strategies in Green Economy for Sustainable Future: Harnessing Hydrogen Power’

We are delighted to share that one of the faculty members of the Department of Business Administration, Dr Mubina Saifee, has published a book chapter titled ‘Brand Advocacy and Marketing Strategies in Green Economy for Sustainable Future: Harnessing Hydrogen Power’ in the book titled “Leveraging AI for Innovative Sustainable Energy: Solar, Wind and Green Hydrogen”.
Publisher: IGI Global Scientific Publishing (Scopus Indexed). Can be accessed using the link: https://www.igi-global.com/book/leveraging-innovative-sustainable-energy/358059#table-of-contents